This is Harvey, and right now I am loving Harvey for so many reasons. Not only is this dog just plain awesome but he makes a great focal character for an advert which has the potential to be just as successful as those cute little meerkats. 'Every home needs a Harvey' is a new advert (ok its new to me despite being released in September of this year) from 'The Red Brick Road' on behalf of Thinkbox.
Thinkbox are the main marketing body for some of the UK's biggest TV channels. On their website they say the advert is "designed to show, in an engaging way, the power of TV advertising to affect people's decisions... this is essentially about TV driving instant success in a competitive market."
I think this advert is just great. It effectively works on several levels to show just how effective TV advertising is. Firstly by the depiction of Harvey using the his own advert to try and entice potential adopters (and despite not seeing whether it was successful we kind of presume it was on the basis that we all now want a Harvey). The other level being that by agreeing that we would like a Harvey we are interacting with the ad so admitting that its core message about TV advertising being effective must be true, and we know this is more than just us thinking this by the amount of chat going on about it on the web, including multiple Facebook groups about the ad.
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